NashiBox
FRUVEG-powered consumer fruit platform — premium boxes, modern e-commerce, official fruit partner of the Bonn Open Challenger Tour.
Family Office · FrankfurtA family office at the intersection of food and the digital economy
We invest in companies that bring the quality of traditional German food culture into modern, platform-grade delivery. Every brand in our portfolio runs on the same shared logistics backbone — built so that fresh, premium produce arrives reliably, every time.
01 · Why this exists
Why this exists
The missing data layer
Platforms exist. What doesn't exist yet is the organized product and supply data that platforms can actually trust. We build that layer first — the brands come second.
Logistics is the real bottleneck
Even Germany's fastest delivery players struggle with sourcing organization. Our shared cold chain quietly removes that bottleneck for the brands we own.
Tradition needs to travel
Very few operators can deliver the quality a German shopper expects from a traditional fruit shop — at platform speed. We were one of them long before we ever went digital.
02 · Portfolio
5 brandsPortfolio
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FRUVEG
The logistics backbone — fresh-produce import, cold storage and distribution every brand in the portfolio plugs into.
FossFood
Cut, washed and prepared fresh produce — same-day delivery for restaurants, commercial kitchens and platforms.
Die Limette
Citrus and nightlife essentials sourced directly from Latin America — for bars, cocktail kitchens and shisha lounges.
Dattelbox
Only Medjool — premium dates with single-origin transparency, distributed on the shared cold chain.
03 · How it works
How it works
01
Import
Direct sourcing from Latin America, the Mediterranean and Asia. No middlemen between the grower and our cold chain.
02
Warehouse & infrastructure
700 m² of active cold storage in Frankfurt with another 2,200 m² of reserve capacity — the physical layer that lets every brand scale without rebuilding logistics.
03
Platform & data
A shared product and supply database that every portfolio brand plugs into. The data layer the German food market quietly lacks.
04
Restaurant & end customer
Fast, contactless delivery to restaurants, kiosks, lounges and homes — at the quality the German market expects from a traditional fruit shop, packaged like a modern platform.
04 · By the numbers
By the numbers
€9M
Portfolio value
Combined estimated value across all brands.
€4M
FRUVEG anchor value
The core logistics asset — the shared backbone.
700 m²
Active warehouse
Josef-Eicher-Straße, Frankfurt am Main.
2,200 m²
Reserve capacity
Ready for the next phase of growth.
18
FRUVEG full-time
Permanent staff running the logistics core.
~28
Total team
FRUVEG plus operations staff across the portfolio.
05 · How we got here
How we got here
- 2004
Wholesale roots
Family business founded in Frankfurt's wholesale market — the start of a multi-generation operation.
- 2012
Second generation joins
Family members begin formal involvement and introduce systematic operations.
- 2020
The digital pivot begins
The pandemic accelerates the shift from pure wholesale to digital-native distribution.
- Pandemic
E-commerce and service launches
NashiBox, FossFood, Die Limette and Dattelbox launch inside the portfolio.
- Today
A logistics-led family office
HEK Ventures builds the infrastructure that lets traditional German food culture meet platform-grade delivery.
06 · Where we invest
Where we invest
Classic food × digital market
Companies that translate the quality of a traditional German fruit shop into modern, platform-grade digital delivery.
Longevity & nutrition
Adjacent investments in companies extending human healthspan through nutrition and lifestyle, where our supply network gives a head start.